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Our Story

Born from experience.

Built with heart.

How It All
Started

HeartfulBrands was founded in 2021 by senior brand and marketing leaders who spent decades inside global organizations and leading strategy work across respected consultancies.

  • Before advising, we were accountable.

  • Before training, we were leading.

  • Before consulting, we were delivering.

  • We’ve been on the client side.

  • We’ve been on the agency side.

  • We’ve lived through the pressure behind real decisions.

And we kept seeing the same gap again and again: Brilliant strategies that didn’t last. Because even the best strategy in the world doesn’t survive if the people can’t activate it. So we built a company designed to bridge strategy and execution, thinking and doing, brand and people. That experience still shapes how we work today. Grounded in reality, not theory.

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Sandy Sialom Türkmenoglu

Founder & CEO

  • LinkedIn
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Selin Billi Mallinson

Co-founder & Customer Lead

  • LinkedIn
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Karin Von Oetinger

Strategy & Growth Lead

  • LinkedIn
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Our name as our Value Proposition

The Heartfulbrands name wasn’t chosen to sound soft or poetic, it was deliberately chosen to be a counter-balance to how fast, automated, and complex our world has become. In a world where AI can automate almost everything, the only competitive edge left is the part it can’t replicate

(at least for now), human insight, judgment, and meaning.

That’s the ‘heart’ in Heartfulbrands.

Our Heart-led Culture

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Human first. Always.

Technology is an extraordinary helping hand.

But human judgment is what moves brands forward.

Creative courage. Strategic discipline.

We connect left-brain clarity with right-brain magic, so ideas are both bold and usable.

Less process. More clarity.

 

We believe clarity should come quickly and go deep. Sharper thinking over longer journeys. Because strategy should move decisions forward, not slow them down.

Less process. More clarity.

 

We believe clarity should come quickly and go deep. Sharper thinking over longer journeys. Because strategy should move decisions forward, not slow them down.

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Let’s grow your brand and your people together.

Every meaningful journey starts with a conversation...

Whether you’re facing a strategic challenge, preparing for growth, or simply want to explore what’s possible, we’d love to hear from you. Reach out, and let’s take the first step together.

Join the conversation

BOOK A CALL:
+90 532 332 4113

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