Selin
Billi Mallinson
Co-Founder & Customer Lead
Selin is a multi-faceted marketing professional with over 20 years of experience across brand building, product development, and digital transformation.
She has deep expertise in the banking and luxury sectors, having led brand launches for American Express, Turkish Airlines, Quintessentially, and BBVA. Her work includes creating innovative lifestyle programs and executing holistic marketing strategies, managing multimillion-euro budgets to elevate customer experiences.
Her passion for brand building evolved to include a strong focus on customer experience and digital customer journeys. In 2002, she co-founded Related Digital Group, one of the pioneering holistic marketing companies, featuring its own automation platform and customer experience design hub. The company served over 1,500 brands across 15 countries including Estée Lauder, BMW, and Siemens.
After leading the company to a successful acquisition, Selin returned to her core passion: helping businesses build exceptional brands through a holistic, customer-centric approach.
She lives in Germany with her husband and daughter and outside of work she is deeply interested in human potential, exploring science-based tools for personal growth and well-being.
Let’s grow your brand and your people together.
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Whether you’re facing a strategic challenge, preparing for growth, or simply want to explore what’s possible, we’d love to hear from you. Reach out, and let’s take the first step together.